Similar to the Gaga brand philosophy, we believe that having a great eye for detail is key to successful food and beverage spaces. For the Gaga Cafe at KKmall in Shenzhen, our goal was to nurture what made the previous location a success already, while adding a slightly more industrial feel. And although it’s important to keep a common aesthetic across all the stores, we also want to give each one a unique vibe!
Taking advantage of the site’s naturally high ceiling, the open store front is welcoming and inviting. The entrance pulls people into the space with diagonal ‘sun bursts’ of wooden lamellas that line both the floor and ceiling. Once inside, the layout is dynamic and varied with multiple seating options depending on your mood. A large shared table is at the center of the room, and its orientation is perfect for large groups or business lunches. As with the first Gaga cafe we explored the concept of ‘blurring thresholds’, whether it’s how spaces are connected, or the way one material transitions into another, the idea sits at the core of the design.
Here, the material selection is both considered and curated. A combination of rich wood and marble is juxtaposed with concrete and exposed brick walls. The ceiling has been left partially exposed in order to take advantage of the height, with the pipes and surfaces painted a dark grey, giving a touch of rough refinement.
When considering the layout of a cafe, we also focus on the spatial relationship between the surfaces and furnishings. Drop ceilings are used to offer more intimate dining spaces and help define certain areas. For example, above a set of tables where a long bench lines the wall, making it a great spot for people watching. In keeping with the Gaga brand, an iconic lighting installation made out of hanging kitchenware is placed at the center of the room. There is also a laid back lounge tucked away in a quiet corner with a mini-library of magazines and creative books for those wanting to relax and enjoy a bit of down-time.
The main design direction of the Gaga brand is polished and sophisticated. In the Gaga Cafe at KKmall this is counter-balanced with edgier elements, making the space not only a feast for the eyes, but one that enhances the overall taste experience.
Shenzhen / China
Shenzhen GAGA Catering Management Co.Ltd